Mystartr X Maskslim Crowdfunding Online Media Advertorial Campaign

CAMPAIGN OVERVIEW

Mystartr is the largest crowdfunding platform in Malaysia, one of the featured project – Maskslim – Once is never enough required RM50,000 from public and in the return they will reward supporters the mask products.

Client requested to boost the project awareness in social media, create hype with creative content and re-direct traffic to crowdfunding portal for acquisitions. The conversion journey start from Awareness – Interest – Sign Up – Pledge.

PROJECT SCOPE

  • Content Strategy Planing
  • Media Buy
  • Online Media Advertorial – Viralcham, Leesharing, Wofollow Online Magazine

CAMPAIGN OUTCOME

The result speaks for itself, with eye-catching social headline and correct target audiences media buy, the crowdfunding campaign was funded successful with 120% over the requested fund.

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