Chatime X Wofollow Mobile Coupon O2O Campaign

CAMPAIGN OVERVIEW

Chatime is Malaysian favorite bubble tea brand, partnering with Wofollow Mobile Coupon to giveaway 500 cups of Chatime free drinks to Wofollow users. The mechanic of the campaign is users required to install Wofollow Mobile Coupon app in order to redeem free drink.

The promotion was featured in online media like Viralcham, Leesharing, Goody25, and Wofollow Online Magazine, more than 30 bloggers/ content portals participant in word of mouth marketing.

PROJECT SCOPE

  • Campaign Mechanic Planning and Creative Design
  • Bloggers Management
  • Online Media Engagement with Viralcham and Leesharing
  • Wofollow Mobile Coupon Distribution

PROJECT OUTCOME

Redemption rate according to Wofollow Mobile Coupon merchant centre: 80%

TRUSTED BY COMPANIES


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